One Up: Creativity, Competitors, and the International Enterprise of Video Video games

What explains the huge worldwide success of video video games resembling Fortnite, Minecraft, and Pokémon Go? Recreation corporations and their recognition are poorly understood and sometimes ignored from the standpoint of conventional enterprise technique. But this business generates billions in income by pondering creatively about digital distribution, free-to-play content material, and phenomena like e-sports and dwell streaming. What classes can we draw from its main successes and failures about the way forward for leisure?

One Up gives a pioneering empirical evaluation of innovation and technique within the online game business to clarify the way it has advanced from a fringe exercise to grow to be a mainstream type of leisure. Joost van Dreunen, a widely known business skilled with over twenty years of expertise, analyzes how recreation makers, publishers, and platform holders have tackled strategic challenges to make the online game business what it’s as we speak. Utilizing greater than three many years of rigorously compiled business knowledge, he demonstrates that online game corporations flourish after they deliver the identical degree of creativity to enterprise technique that they convey to recreation design. Crammed with case research of corporations resembling Activision Blizzard, Apple, Digital Arts, Epic Video games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this e book forces us to rethink frequent misconceptions across the emergence of digital and cellular gaming. One Up is required studying for traders, creatives, managers, and anybody seeking to be taught concerning the main drivers of change and progress in modern leisure.