Successful in China: 8 Tales of Success and Failure within the World’s Largest Economic system
If Amazon can’t win in China, can anybody?
When Amazon CEO Jeff Bezos visited China in 2007, he anticipated that at some point quickly China can be a double-digit share of Amazon’s gross sales. But, by 2019, Amazon, probably the most highly effective and profitable ecommerce firm on the planet, had stop China.
In
Successful in China: 8 Tales of Success and Failure within the World’s Largest Economic system, Wharton consultants
Lele Sang and
Karl Ulrich discover the success and failure of a number of well-known firms, together with
Hyundai,
LinkedIn,
Sequoia Capital, and
InMobi, as increasingly more companies look to reap earnings from the demand of 1.4 billion folks.
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