Mondo Agnelli: Fiat, Chrysler, and the Energy of a Dynasty

The e book that impressed HBO’s documentary "Agnelli."
 
The Economist calls it "a crackling enterprise yarn." Mondo Agnelli is the definitive account of how the Agnelli household based carmaker Fiat in 1899 and single-mindedly constructed it into Fiat Chrysler Vehicles, now Stellantis, the world’s fourth-largest vehicle firm. The primary half of the e book traces Fiat’s rise from an thought Agnelli had in a Turin café to an industrial colossus that was as soon as price 5 % of Italy’s gross home product. It paperwork the Agnelli household’s distinctive mix of glamor, style, affect and tragedy that make them "Italy’s royal household" and the Mediterranean equal of the Kennedy clan. The second half appears to be like at how Sergio Marchionne introduced Fiat again from the brink beginning in 2004 after the household practically misplaced the ailing carmaker. The ultimate phase recounts how Fiat took management of a bankrupt Chrysler without cost in 2009, when Marchionne and his staff revived an American icon that had been left for lifeless via, and paved the best way for the January 2021 merger with French competitor PSA.
Jennifer Clark "retains the story shifting alongside properly, from Giovanni to Gianni to Marchionne. She is particularly good at conjuring a way of place, whether or not within the Fiat factories or the various Agnelli villas and funerals that dot the textual content," from New York Occasions Overview, December 31, 2011.