The Internationalization of Bayerische Motoren Werke AG: Expansion through Foreign Subsidiaries 1945–1981

The study of Germany's international economic and corporate relations is relatively new. Annika Biss makes a significant contribution in her dissertation by focusing on BMW's international orientation from 1945 to 1981. The processes of initiation, intensification, and institutionalization were key to BMW's globalization. By leveraging new sources, Biss convincingly outlines BMW's journey to becoming a global corporation. This work also delves into BMW's involvement in South Africa for the first time. Beyond detailing BMW AG's sales and marketing history, the author presents an analytical framework using BMW as a case study, offering insights into internationalization processes that can serve as a model for similar research in other companies.