Alan Mulally: Saving Ford Motor Company

In late 2008, Ford Motor Company was on the brink of financial collapse. As the auto industry faced a crisis, Congress extended a bailout offer to all three Detroit automakers. While General Motors and Chrysler accepted the government aid, Ford chose a different path under the guidance of their charismatic CEO, Alan Mulally. Mulally led the company in implementing a bold strategy to streamline global operations, revamp their product lineup, and tackle internal challenges like infighting and excuses. This decision was a significant risk, but it was vital for the survival of the Ford family's legacy as a cornerstone of American industry.

Alan Mulally and his team achieved one of the most remarkable turnarounds in business history. While Detroit was crumbling, Ford transformed from the brink of bankruptcy to become the most profitable automaker globally. "American Icon" offers a riveting behind-the-scenes look at this epic recovery. Facing a crisis, Ford looked beyond the auto industry and brought in Mulally, known for rescuing Boeing after 9/11, to lead a comprehensive overhaul of a company plagued by decades of poor management and denial.

Alan Mulally applied the strategies he honed at Boeing to optimize Ford's inefficient processes, unite its discordant executives into a cohesive team, and ignite a revival of products in Dearborn. He also successfully rallied the United Auto Workers to support his vision for the future of American manufacturing.

Bryce Hoffman reveals the untold story of the covert conferences with UAW leaders that led to a game-changing contract, Invoice Ford’s battle to carry the Ford household collectively when many had been able to money of their inventory and write off the corporate, and the key alliance with Toyota and Honda that helped prop up the Amer­ican automotive provide base. In one of many nice administration narratives of our time, Hoffman places the reader contained in the boardroom as Mulally makes use of his celebrated Enterprise Plan Evaluation meet­ings to drive change and drive Ford to cope with the painful realities of the American auto trade.

Hoffman was granted unprecedented entry to Ford’s prime executives and top-secret firm paperwork. He spent numerous hours with Alan Mulally, Invoice Ford, the Ford household, former executives, labor leaders, and firm administrators. Within the best-selling custom of Too Huge to Fail and The Huge Brief, American Icon is narrative nonfiction at its vivid and colourful greatest.